Mitsubishi Kicks Off 3D Truck Tour

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Irvine, Calif. -

Mitsubishi Digital Electronics America (MDEA)

said Tuesday it has kicked off its nationwide 3D Experience Tour to showcase its line of 3D DLP home cinema TVs.

The tour will use a 995-square-foot, 18-wheel tractor trailer as a "Mobile Marketing Showroom." The tractor trailer was on display at the recent

Nationwide Marketing Group

convention this month.

Viewers across the country will have a chance to see the company's lineup of 60-inch plus 3D sets, including an 82-inch model with more than three times the viewing area of a 46-inch screen.

Also featured will be the company's new 3D LaserVue model, based on the industry's only laser light engine for consumer projection systems.

All 3D DLP sets use the same core DLP technology as the vast majority of 3D movie theaters.

The company also plans to highlight models with its unique Unisen Immersive Sound LED LCD TVs with an 18-speaker array built in for Dolby Digital 5.1 surround sound.

"The Mitsubishi 3D Experience Tour brings this experience to towns and cities across America so that consumers can experience for themselves the eye-popping, jaw-dropping difference our cinema-quality DLP technology makes in 3D entertainment," said Max Wasinger, Mitusbishi sales and marketing executive VP. "This year represents the third consecutive year that we have used our mammoth big-rig Mobile Marketing Showroom to tour the U.S. and demonstrate 3D TV as it would be experienced in the home.  We're excited to again hit the road and introduce our unparalleled 2010 lineup of large screen, immersive 3D DLP Home Cinema TVs to America."

Mitsubishi will tweet from all locations throughout the tour, including the cities below. A schedule of stops follows below:

Aug. 26-28 - Detroit

Sept. 12-13 - Norwalk, Conn.

Sept. 17-19 - Wayne, N.J.

Sept. 21-23 - Carteret, N.J.

Sept. 24-26 - Medford, N.J.

Oct. 15-17 - Boston

Oct. 22-24 - San Antonio

Oct. 29-31 - Dallas

Nov. 5-7 - Albuquerque

Nov. 12-14 - Tulsa, Okla.

Nov. 19-21 - Dallas


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