Mickey Factz To Perform At KnowledgeFest Live


North Andover, Mass. - MERA, the Mobile Electronics Retailers Association will follow up on last year's KnowledgeFest entertainment with a special performance by rising rapper Mickey Factz, a recording artist signed to Battery/Jive/Sony Music.

 Factz will entertain attendees of KnowledgeFest 2011, held Aug. 28-30 at the Gaylord Texan Hotel and Conference Center near Dallas.

Sony Music Entertainment is sponsoring "Knowledge Live" as part of the three-day show and conference with food, drinks and entertainment at the Gaylord Texan's Glass Cactus Night Club on August 29.

A native of the Bronx, New York, Mickey Factz (born Mark Williams) turned down a spot at NYU Law School to pursue a full-time career in the music industry. After releasing six full-length mixtapes, collaborating with stars such as Drake, B.o.B. and Travis McCoy, and building a strong buzz on blogs and in music magazines, the-then independent artist was tapped in 2009 by Honda Motor Company to be the face of its "Rhymes & Reasons" marketing campaign for the Honda Accord. The following year, Factz signed a major record label deal with Battery Records, a subsidiary of Jive Records, a Sony Music Entertainment division. Factz' debut album for Battery/Jive is titled

The Achievement

and is expected to be released later this year.

"Entertainment is an important part of KnowledgeFest," said MERA president Chris Cook. "We ask a lot of attendees in learning through workshops, floor exhibits and keynote presentations. Our entertainment night is the perfect opportunity to unwind with food, drink and great music. And thanks to Sony, we're in for a very entertaining night."

Held annually, KnowledgeFest serves to provide education, ideas and networking opportunities to professionals in the mobile electronics industry. Mobile electronics industry professionals can register for KnowledgeFest by visiting knowledgefest.org.


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