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Mickey Factz To Perform At KnowledgeFest Live

North Andover, Mass. – MERA, the
Mobile Electronics Retailers Association will follow up on last year’s
KnowledgeFest entertainment with a special performance by rising rapper Mickey
Factz, a recording artist signed to Battery/Jive/Sony Music.

 Factz will entertain attendees of
KnowledgeFest 2011, held Aug. 28-30 at the Gaylord Texan Hotel and Conference
Center near Dallas.

Sony Music Entertainment is
sponsoring “Knowledge Live” as part of the three-day show and conference with
food, drinks and entertainment at the Gaylord Texan’s Glass Cactus Night Club
on August 29.

A native of the Bronx, New York,
Mickey Factz (born Mark Williams) turned down a spot at NYU Law School to
pursue a full-time career in the music industry. After releasing six
full-length mixtapes, collaborating with stars such as Drake, B.o.B. and Travis
McCoy, and building a strong buzz on blogs and in music magazines, the-then
independent artist was tapped in 2009 by Honda Motor Company to be the face of
its “Rhymes & Reasons” marketing campaign for the Honda Accord. The
following year, Factz signed a major record label deal with Battery Records, a
subsidiary of Jive Records, a Sony Music Entertainment division. Factz’ debut
album for Battery/Jive is titled

The Achievement

and is expected to be
released later this year.

“Entertainment is an important
part of KnowledgeFest,” said MERA president Chris Cook. “We ask a lot of
attendees in learning through workshops, floor exhibits and keynote
presentations. Our entertainment night is the perfect opportunity to unwind
with food, drink and great music. And thanks to Sony, we’re in for a very
entertaining night.”

Held annually, KnowledgeFest
serves to provide education, ideas and networking opportunities to
professionals in the mobile electronics industry. Mobile electronics industry
professionals can register for KnowledgeFest by visiting