Methodology - Twice

Methodology

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The TWICE Top 25 Digicam & Camcorder Retailers Report ranks the leading domestic dealers by sales of car electronics to consumers.

Retail sales figures are based on information that was supplied by retailers responding to survey by TWICE and its research partner The Stevenson Company. Absent retailers’ input, estimates were developed from Stevenson’s internal market tracking surveys (TraQline), industry sizing based on wholesale shipment figures from the Consumer Electronics Association (CEA) and other sources, and average retail price points by product.

All estimates were further refined through the use of public filings with the Securities and Exchange Commission (SEC), TWICE industry analyses, retail analysts’ financial reports, published data and other external sources.

Sales figures by total and by category for 2013 were then compared with 2012 sales tallies and adjusted if necessary to more closely track total reported revenue growth.

Businesses must meet the following criteria to be considered digital imaging retailers and to qualify for inclusion in the Top 25 Report:

• sells new products directly to consumers;

• has physical retail store locations, or has a significant online presence;

• sells digital imaging products as one of its principal lines of business;

• sells merchandise that is considered digital imaging products as defined by the CEA.

Sales are considered to be the revenue received for the products sold primarily to consumers, including hardware and accessories.

Respondents were also instructed to exclude revenues received for installation services, repair services, rentals, extended-service contracts and vendor marketing support, as well as sales to the business, government and education channels.

The Stevenson Company, based in Louisville, Ky., began as the global economic analysis and research department of GE Appliances. Now independent, the market research firm has served the consumer electronics and major appliances industries for the past 19 years by developing markets sizing and market share estimates.

Its TraQline syndicated quarterly survey of 150,000 shoppers measures retail purchases of consumer durables and provides estimates of unit and dollar market share and other key measures.

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