The TWICE Top 25 Car Electronics Retailers Report ranks the leading domestic dealers by sales of car electronics to consumers.
Sales figures are based on information supplied by retailers responding to a 300-dealer survey by TWICE and research partner The Stevenson Company. Absent retailers’ input, estimates were developed from Stevenson’s internal market tracking surveys (TraQline), industry sizing based on wholesale shipment figures from the Consumer Electronics Association (CEA) and other sources, plus average retail price points by product.
All estimates were further refined through the use of public filings with the Securities and Exchange Commission (SEC), TWICE industry analyses, retail analysts’ financial reports, published data and other external sources.
Once the estimate was determined to be a reasonable assumption of the retailer’s CE sales, the figure was broken out by product category based on the TraQline surveys.
Sales figures by total and by category for 2013 were then compared with 2013 sales tallies and adjusted if necessary to more closely track total reported revenue growth.
Businesses must meet the following criteria to be considered car electronics retailers and to qualify for inclusion in the Top 100 report:
• sells new products directly to consumers;
• has physical retail store locations, or has a significant online presence;
• sells car electronics products as one of its principal lines of business;
• does not offer car electronics products primarily to sell its transmission services, i.e. wireless carriers, cable operators, satellite radio/TV providers; and
• sells merchandise that is considered car electronics products as defined by the CEA (see product definitions at right).
Sales are considered to be the revenue received for the products sold primarily to consumers, including hardware and accessories.
Respondents were also instructed to exclude revenues received for installation services, repair services, rentals, extended-service contracts and vendor marketing support, as well as sales to the business, government and education channels.
Based on The Stevenson Company’s proprietary methodology, a refined baseline was developed for this annual project effective with the 2005 Top 25 Car Electronics Retailers Report, our first collaboration, covering the years 2003 and 2004. Therefore, comparisons with Top 25 reports issued prior to 2005 would be imprecise.
The Stevenson Company, based in Louisville, Ky., began as the global economic analysis and research department of GE Appliances. Now independent, the market research firm has served the consumer electronics and major appliances industries for the past 18 years by developing markets sizing and market share estimates.
Its TraQline syndicated quarterly survey of 150,000 shoppers measures retail purchases of consumer durables and provides estimates of unit and dollar market share and other key measures.
What Is A Car Electronics Product?
As defined by the Consumer Electronics Association, here is a breakdown of what constitutes a car electronics product and what was included in the Top 25’s sales totals:
Car electronics: Speakers, in-dash radio/audio/video receivers, amps, satellite radios, radar detectors, alarms, GPS, mobile TVs, video monitors, backup/night-vision camera kits, DVD/Blu-Ray Disc players, CB radios and remote starters.