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MESA To Tap New Exec

N.J. – David Schwartz, acting executive
director of Mobile Electronics Specialists of America (


), will leave the group in May and
will focus until then on developing new retailer members and vendor members,
the association announced.

An executive
director will be announced in the coming weeks.

“David Schwartz
was a tremendous help and a great asset to the board of directors of MESA,”
said Mike Cofield,
president and president of the Austin, Texas-based Custom Sounds chain. “We
thank him for his work as we formed the group.”  

owned by independent 12-volt dealers, was


in November 2009 as a marketing and selling group that pools members’
expertise, creates marketing materials for members, develops dealer-branded
literature, and obtains training, marketing and promotion commitments from
vendor members. Dealer members also step up their commitment to vendor partners
and get the opportunity to take advantage of vendor specials.

members already include Alpine, ATrend, Directed Electronics, Hertz/Audison,
HushMat, Ixos, JL Audio, Kenwood, Metra, Rockford Fosgate and USA Spec.