Denver - Ryan Gunter has been named executive director of Mobile Electronics Specialists of America (MESA).
Gunter, a 20-year CE industry veteran, was most recently with Sirius XM as western region director.
"With Ryan's experience in sales, marketing and his relationships with vendors and retailers, we are confident of the continued growth and success of this group," MESA said.
Gunter can be reached at
MESA, owned by independent 12-volt dealers, was
in November 2009 as a marketing and selling group that pools members' expertise, creates marketing materials for members, develops dealer-branded literature, and obtains training, marketing and promotion commitments from vendor members. Dealer members also step up their commitment to vendor partners and get the opportunity to take advantage of vendor specials.
With the assistance of an ad agency, the group has already developed TV, radio and print ads, and a magazine that can be retailer-branded and distributed to car dealers, car clubs and the like.
Vendor members include Alpine, ATrend, Directed Electronics, Hertz/Audison, HushMat, Ixos, JL Audio, Kenwood, Metra, Rockford Fosgate and USA Spec.