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MESA Names New Executive Director

Denver
– Ryan Gunter has been named executive director of Mobile Electronics
Specialists of America (MESA).

Gunter, a 20-year
CE industry veteran, was most recently with Sirius XM as western region
director.

“With Ryan’s
experience in sales, marketing and his relationships with vendors and retailers,
we are confident of the continued growth and success of this group,” MESA
said.

Gunter can be reached
at

rgunter@mespecialists.com

.

MESA,
owned by independent 12-volt dealers, was

founded

in November 2009 as a marketing and selling group that pools members’
expertise, creates marketing materials for members, develops dealer-branded
literature, and obtains training, marketing and promotion commitments from
vendor members. Dealer members also step up their commitment to vendor partners
and get the opportunity to take advantage of vendor specials.

With the
assistance of an ad agency, the group has already developed TV, radio and print
ads, and a magazine that can be retailer-branded and distributed to car
dealers, car clubs and the like.

Vendor members
include Alpine, ATrend, Directed Electronics, Hertz/Audison, HushMat, Ixos, JL
Audio, Kenwood, Metra, Rockford Fosgate and USA Spec.

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