DENVER — Mobile Electronics Specialists of America (MESA) has appointed a new executive director and added more vendor partners.
The new executive director is Ryan Gunter, a 20-year CE industry veteran, who was most recently with Sirius XM as western region director.
“With Ryan’s experience in sales, marketing and his relationships with vendors and retailers, we are confi dent of the continued growth and success of this group,” MESA said.
Gunter can be reached at rgunter@ mespecialists.com.
Meantime, MESA expanded its roster of vendor partners to more than a dozen with the addition of AAMP of America and PAC as iPod-integration and OEMintegration partners, respectively.
Other vendors partnered with the fledgling group are Alpine, ATrend, Directed Electronics, Hertz/Audison, HushMat, Ixos, JL Audio, Kenwood, Metra and Rockford Fosgate.
MESA, owned by independent 12-volt dealers, was founded in November 2009 as a marketing and selling group that pools members’ expertise to create marketing materials. The group also obtains training, marketing and promotion commitments from vendor members, with dealer members stepping up their commitment to vendor partners.
MESA is offering members fully produced TV commercials and radio ads at costs they couldn’t individually afford, the group said. MESA also provides members with group VIR programs, or pre-planned product buys with pre-produced marketing materials to support sell-through of the items. Members also get opportunities to buy vendor-partner overstocks and closeouts.
Members are spread out in non-overlapping markets so that vendors can move products in a way that doesn’t affect dealers across the entire nation, MESA said.