Arvada, Colo. -
(MESA) added the four-store Rogers Stereo chain to its member base, which now numbers 17 dealers with 64 storefronts in 20 states.
With the addition of Rogers, said MESA president Mike Cofield, the group has almost reached its stated goal of representing dealers that deliver a combined $100 million in annual retail-level sales.
The Rogers Stereo stores operate in South Carolina.
in November 2009 as the 12-volt industry's first marketing and selling group owned by its retail members, the group said.
MESA provides dealer members with marketing materials, including fully produced TV commercials, radio advertising and printed material to share the costs of high-quality ad layouts and media production, the group said.
MESA also provides members with group VIR programs, pre-planned product buys with pre-produced marketing materials, and opportunity buys of vendor overstocks and closeouts. Members, however, continue to negotiate their own programs and purchase through their individual representatives,
MESA members also share best practices, internal forms, sales staff incentive information and other business information.
Vendor members are Audiovox, Alpine, AMMP of America / PAC, ATrend, Concept, Directed Electronics, Escort, Hertz/Audison, HushMat, Ixos, JL Audio, Kenwood, Metra, Rockford Fosgate and USA Spec.