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MESA Adds More Vendor Partners

– Mobile Electronics Specialists of America (


) expanded its roster of vendor partners
to more than a dozen with the addition of AAMP of America and PAC as
iPod-integration and OEM-integration partners, respectively.

Other vendors partnered with the fledgling
group are Alpine, ATrend, Directed Electronics, Hertz/Audison, HushMat, Ixos, JL
Audio, Kenwood, Metra and Rockford Fosgate.

owned by independent 12-volt dealers, was


in November 2009 as a marketing and selling group that pools members’ expertise
to create marketing materials. The group also obtains training, marketing and
promotion commitments from vendor members and dealers to step up their
commitment to vendor partners.

is offering members such marketing materials as fully produced TV commercials
and radio ads at costs they couldn’t individually afford, the group said. MESA
also provides members with group VIR
programs, or pre-planned product buys with pre-produced marketing materials to
support sell through of the items. Members also get opportunities to buy vendor-partner
overstocks and closeouts.

Members are spread
out in non-overlapping markets so that vendors can move products in a way that
doesn’t affect dealers across the entire nation, MESA

Ryan Gunter is the

new executive director