MESA Adds More Vendor Partners

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Denver - Mobile Electronics Specialists of America (


) expanded its roster of vendor partners to more than a dozen with the addition of AAMP of America and PAC as iPod-integration and OEM-integration partners, respectively.

Other vendors partnered with the fledgling group are Alpine, ATrend, Directed Electronics, Hertz/Audison, HushMat, Ixos, JL Audio, Kenwood, Metra and Rockford Fosgate.

MESA, owned by independent 12-volt dealers, was


in November 2009 as a marketing and selling group that pools members' expertise to create marketing materials. The group also obtains training, marketing and promotion commitments from vendor members and dealers to step up their commitment to vendor partners.

MESA is offering members such marketing materials as fully produced TV commercials and radio ads at costs they couldn't individually afford, the group said. MESA also provides members with group VIR programs, or pre-planned product buys with pre-produced marketing materials to support sell through of the items. Members also get opportunities to buy vendor-partner overstocks and closeouts.

Members are spread out in non-overlapping markets so that vendors can move products in a way that doesn't affect dealers across the entire nation, MESA said.

Ryan Gunter is the

group's new executive director



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