added two more mobile electronics retailers to its membership base, which now
numbers 15 dealers and 55 outlets.
The group will announce another
retail member with three stores in the coming days, with additional
announcements due in the coming weeks, said executive director Ryan Gunter.
The two new members are Sound
Sensations of Marietta, Ga., and Beach Auto Sound of Huntington Beach, Calif.
owned by independent 12-volt dealers, was
in November 2009 as the 12-volt industry’s first member-owned retailer
marketing and selling group, the group said.
MESA provides dealer members with
marketing materials, including fully produced TV commercials, radio advertising
and printed material to share the costs of high-quality ad layouts and media
production, the group said.
MESA also provides members with
group VIR programs, pre-planned product buys with pre-produced marketing
materials, and opportunity buys of vendor overstocks and closeouts. Members,
however, continue to negotiate their own programs and purchase through their
Because members are spread out
geographically, the group said, vendors benefit by being able to move products without
affecting their dealers nationwide.
MESA members also share best
practices, internal forms, sales staff incentive information and other business
information. Group forms for employee manuals and sales-contest templates are
Vendor members include Audiovox,
Alpine, AMMP of America/PAC, ATrend, Directed Electronics, Hertz/Audison,
HushMat, Ixos, JL Audio, Kenwood, Metra, Rockford Fosgate and USA Spec.