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MESA Adds Locations, Readies Campaign

Arvada, Colo. – Membership in the

Mobile Electronics
Specialists of America

has grown to 21 independent retailers with 75
locations in 23 states with the addition of Parsippany, N.J.-based Sound Waves
and the opening of new stores by members Drive In
Autosound of Colorado and Sound of Tri-State in Delaware.

MESA was


in November 2009 as the 12-volt industry’s first marketing and selling group
owned by its retail members, the group said.

Materials for the group’s next marketing
campaign, called “Not So Silent Night,” ships to dealers on Nov. 12.

MESA provides dealer members with
marketing materials, including fully produced TV commercials, radio advertising
and printed material to share the costs of high-quality ad layouts and media
production, the group said.

MESA also provides members with
group VIR programs, pre-planned product buys with pre-produced marketing
materials, and opportunity buys of vendor overstocks and closeouts

MESA’s vendor partners include
Alpine, AMMP of America / PAC, ATrend, Audiovox, Concept, Directed Electronics,
Escort, Hertz/Audison, HushMat, Ixos, JL Audio, Kenwood, Kinetik, Metra,
Rockford Fosgate and USA Spec.