New York – Meridian Audio hopes to raise awareness and sell-through of all of its audio products through a partnership with Netsertive, which will work with dealers to create targeted online display and search ads.
The ads will direct consumers “to a cohesive landing page for each dealer in order to drive activity on their website while also staying in line with Meridian's branding guidelines,” a Meridian spokesman said. The program will “ensure that our customers have a more consistent brand experience,” he said.
The program also means that “the Meridian brand will now be marketed nationwide,” he noted.
Through the program, Meridian dealers will be able to track digital marketing results through Netsertive’s online platform, and Meridian will be able to gauge local channel performance, Netsertive said.
Netsertive automates localized digital advertising and channel-marketing programs, including online search, online display, social media and mobile platforms, to help local businesses, multi-location retailers and national brands boost sales in targeted local markets.