North Andover, Mass. - The
(MERA) has begun offering
's Channel Networking web-based promotion service as a benefit for supplier and retailer members.
Revenew Online helps retailers quickly launch cost-effective promotions and integrated campaigns that include eNewsletters, eFlyers, Facebook ads and tabs, email blasts, banner ads, and targeted direct mail. Participating MERA members will be able to access the Revenew Online website, which hosts suppliers' marketing programs. Revenew will provide training and support to retail members to help them take advantage of supplier programs.
The new member benefit is designed to increase sales and consumer awareness through the specialty retailer, said MERA president Chris Cook. "The problem has always been accommodating different methods for different retailers in different markets. ROL is a single system our members can use to send a manufacturer's message to their customers and have it be effective."