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MERA Cancels KnowledgeFest 2009

The Mobile Enhancement Retailers Association (MERA) announced it has cancelled its KnowledgeFest car audio trade show for 2009.

MERA president Barry Vogel explained; “This was a very difficult decision … We must recognize the economic climate with which we are dealing as well as the lagging attendance at most events within our industry and elsewhere. MERA has a responsibility to the manufacturers and sponsors who finance KnowledgeFest as well as the retail membership who must control their expenses in these volatile times.”

MERA will focus instead on planning KnowledgeFest 2010, enhancing member benefits and developing stronger retailer-supplier relationships, it said.