Santa Fe Springs, Calif. – Fueled by the popularity of MP3 audio, CD-R camcorders and utilization of CD-RW as a floppy disc or Zip disc replacement, Memtek Products, the U.S. distributor of Memorex-branded media products, is expanding its offerings in the 185MB/21min ‘Pocket’ CD-R/CD-RW category.
Following up on its initial release of Pocket CD-R in 5-packs of discs in jewel cases, the 185MB/21-minute audio, 16x write speed discs will now be available in 10- and 50-pack configurations.
Memorex will also offer a 10-pack of Pocket CD-RW. Each package will include FileCD 2.0, developed by New Tech InfoSystems (NTI), allowing the user to format a CD-RW in about 8 minutes at 4x speed, said Memorex.
The new Pocket CD-RW, said the company, will now be as easy as a floppy disc and as powerful as a CD. The user will be able to use the CD-RW to perform drag and drop functions just like a floppy, said Memorex.
The 10-disc Pocket CD-R version will be offered in a blister/spindle package at a suggested retail of $14.99. The blister/spindle package has been designed to allow retailers to display the product standing up on shelves or on pegboard displays.
The new 10-pack CD-RW will be offered in the same blister/spindle package at a suggested retail of $19.99.
The 50-disc Pocket CD-R will be available in a spindle package configuration at a suggested $39.99 retail.
New products are scheduled for shipping at the end of July.