Santa Fe Springs, Calif. – In order to simplify pricing of CD-R media Memorex has instituted a national consumer price realignment program, mainly through the elimination of consumer rebates.
Beginning April 1, Memorex will lower suggested retails for CD-R media in 50- and 100-pack spindles.
With elimination of rebate programs, Memorex said consumers now can easily evaluate the purchase of the company’s CD-R media, based on quality and price. The change is expected to further demonstrate to consumers the value of the Memorex brand.
‘The CD recordable media market has matured, and it is time for pricing to stabilize,’ said Michael Golacinski, president/CEO. ‘By implementing a price realignment program, Memorex will offer lower prices for the most popular CD recordable media packs, thereby delivering the same value to consumers everyday.
‘We are eliminating the product promotions that retailers and consumers tell us are too complex and very confusing. We anticipate that this action will provide retailers with more consistent volume sales,’ said Golacinski.