Germantown, Tenn. - MEGA Group USA, the national buying group for independent appliance, electronics, furniture and bedding dealers, has enhanced its web marketing efforts with a new search marketing and display ad program.
The program, dubbed MEGA WebAdvertising and powered by Netsertive, is designed to drive increased local sales opportunities and targeted online exposure to MEGA members by providing technology-driven, high-performance online marketing, the group said.
Through powerful online and display campaigns, MEGA WebAdvertising connects member dealers with their local, purchase-ready consumers, MEGA stated, while Netsertive's patent-pending "learning engine" proactively funnels qualified sales leads for the retailers' products by targeting consumers through contextually relevant websites and directing them to the nearest dealer.
"Our focus has and will always be to support our dealers at the local level, helping them increase awareness, drive traffic and generate sales of their individual stores in their markets," said MEGA president Rick Bellows. "We launched MEGA WebAdvertising as another tool for the independent retailers to use to grow their business and positively impact their bottom line. MEGA WebAdvertising's Internet search engine advertising, digital display ads, re-marketing and social-media services are designed to put the member at the forefront of all marketing efforts, giving them the power to succeed in their retail trading areas."
The new program joins MEGA WebFronts, the group's four-year-old website marketing initiative that was updated with a more robust premium version last March. WebFronts Premium Plus sites provide unlimited product catalogs, advanced merchandising and pricing tools, an unlimited dual shopping cart and quote-request system, advanced search engine optimization (SEO) techniques, automated rebate centers and product-comparison capabilities for the appliance, furniture, mattress and bedding, electronics, and lawn and garden industries.
MEGA noted that its Premium Plus SEO techniques "provide abundant product content and expertise in the display of that content such as auto-generated site maps, meta tags and customized SEO text that will help member sites to show up in a wide array of organic, relevant local searches."
Added Bellows, "Our members have the online strategies needed for their store to show at the top when consumers are searching for product online. These programs are designed to spotlight our members' stores and increase their brand preference in the minds of their customers."
MEGA, based here, also provides its 1,600 members with products and services including group vendor programs, custom advertising and marketing services, consulting, store merchandising and information technology support aimed at driving floor traffic, improving sales and profits, and enhancing operating efficiencies. For more information, visit