High Point, N.C. - Fifteen percent of dealers who visited MEGA Group USA's first-ever exhibit booth at the High Point Furniture Market became new members, the home furnishings buying group said.
MEGA, which serves furniture, mattress, appliance and electronics retailers, attributed the 15 percent conversion rate to the booth's high-traffic location, which gave representatives the opportunity to explain the benefits of membership to visitors. Services include group vendor programs, custom advertising and marketing, consulting, store merchandising, and information technology support aimed at driving floor traffic, improving sales and profits, and enhancing operating efficiencies.
"We were excited to show at High Point Market this year," said MEGA director and COO Jerry Honea. "Being [the] first time to have a space, we were uncertain what to expect. The traffic to our showroom and the ability to talk to a number of buyers and have them become new ... members far exceeded our expectations."
Another traffic-stopper was a drawing for a pair of Mac Motion reclining chairs valued at $2,000, for which more than 100 dealers registered.
Also sharing space at the 750-square-foot booth was GE Money, one of MEGA Group USA's business service vendor partners, which worked with current members on consumer financing options and met with prospective clients."Having GE Money in our space and working with our members was extremely valuable," Honea said. "It provides our dealer members time to spend one-on-one with GE Money and work together to provide their customers the very best financing available."
MEGA has 1,500 members with 2,500 storefronts throughout the U.S. For more information, visit