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MCV Announces Expanded Rollout, LG Phone Demo

Las Vegas – The Mobile Content Venture (MCV) came to the
National Association of Broadcasters (NAB) convention here to announce an
expanded rollout for this year’s launch of Dyle Mobile TV service and
demonstrate new Dyle consumer devices, including a prototype LG smartphone.

 MCV, a consortium of
TV broadcasters, plans sometime this year to launch over-the-air mobile-TV service
with at least two previously disclosed devices incorporating the ATSC A/153
Mobile DTV standard. One is a Samsung-made Android Gingerbread smartphone
operating on the MetroPCS cellular network. The other is a Belkin dongle that
plugs into the 30-pin connector of Apple’s iPhones and iPads. Both devices use
an app to select local Dyle stations and view electronic program guides (EPGs).

MCV is at the show demonstrating the LG, Samsung and Belkin
devices along with an Elgato dongle for iPhones and iPads, but to date, MCV has
confirmed only that the Samsung-MetroPCS phone and the Belkin dongle will be
available this year.

  LG’s prototype
device is an Android Gingerbread-based smartphone based on the company’s
Optimus Vu platform. Like the Samsung-MetroPCS phone, it uses a Dyle TV app
developed by MobiTV. The LG phone also features 5-inch diagonal high-definition

 Although LG has not
yet committed to offering the product in time for Dyle’s launch, MCV and LG
“are working together on concrete device development,” said Salil Dalvi, MCV’s
co-general manager. He called the development important because LG is a
“credible device manufacturer” and co-developer of the mobile DTV format.

The LG phone and other devices being demonstrated at NAB “are
close to what consumers will actually see,” he added.

  In the coming weeks,
MCV will announce a launch date and additional distribution plans, which
already include MetroPCS-owned stores in the carrier’s 14 markets, said Dalvi. He
said it’s too early to say whether additional cellular carriers will join
MetroPCS in launching Dyle-compatible cellphones this year.

 All Dyle-compatible
devices will be capable of receiving encrypted Dyle broadcasts from more
stations in more markets than


. The launch will occur in 35 markets, up from a previously
announced 32, and 91 stations will participate, up from a previously announced
74, to reach 55 percent of the U.S. population, Dyle told TWICE.

 Two new station
groups — CBS and LIN — will join the launch, which already includes stations
owned by Belo, Cox Media Group, Fox, Gannett Broadcasting, Ion, Post-Newsweek,
Meredith and Raycom.

 The 17 new stations
include the first Dyle TV participants that broadcast network content from CBS
and ABC, joining stations that broadcast programming from the Fox, NBC,
Telemundo and Ion networks. The 17 new stations consist of a mix of Fox-, CBS-
and Ion-owned stations, as well as CBS affiliates, NBC affiliates, ABC
affiliates and an independent station in Los Angeles.

The three new markets launching Dyle TV are Boston; Dayton,
Ohio; and Austin, Texas. The other launch markets include  New York; Los Angeles; Chicago; Philadelphia;
San Francisco; Dallas; Washington D.C.; Atlanta; Houston; Tulsa, Okla.;
Detroit; Tampa, West Palm Beach, Miami and Orlando, Fla.; Phoenix; Minneapolis;
Portland, Ore.; Cincinnati; Greenville; Birmingham and Montgomery, Ala.;
Knoxville, Tenn.; Las Vegas; Denver; St. Louis; Cleveland and Columbus;
Charlotte and Raleigh, N.C.; Seattle; and Kansas City.

Dyle Mobile TV is the consumer brand launched by MCV to
deliver live mobile television content from 15 major broadcast groups,
including Fox, Ion Television, Univision, Bahakel, Telemundo, NBC and Pearl,
which owns MCV and consists of 12 major broadcast groups. Those groups are
Belo, Cox Media Group, E.W. Scripps, Gannett Broadcasting, Hearst Television,
Media General, Meredith, Post-Newsweek Stations and Raycom Media.

Almost all Dyle TV stations and all Dyle-compatible devices
will use Nagra’s encryption and authentication technology. The devices must be
able to access the Internet through cellular or Wi-Fi to download changing
encryption keys. The devices’ Internet access will also enable Dyle to measure

The devices will also receive and display unencrypted
content that stations might broadcast.

Dyle stations will launch with free TV, but they eventually
plan to offer a mix of free and subscription-based programming.