Mattel Adds Video To Hot Wheels Cars

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El Segundo, Calif. - Mattel has incorporated video cameras into its classic Hot Wheels line for the first time.

The toy manufacturer's new Video Racer line allows children to record high-quality footage from the vantage of its 1:64 scale cars. The onboard camera has 12 minutes of memory at 30 fps, and can be removed for use with other playthings. The cars also feature a built-in LCD screen embedded on the chassis with real-time playback and delete functionality for immediate playback of footage.

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Attachment accessories include straps, clips, brackets and adhesive strips to affix the camera to snowboards, helmets, skateboards, bicycle handlebars and other mobile platforms.

The cameras also feature a USB port and editing software that allows users to drag-and-drop preloaded music, scene transitions and special effects to create unique videos.

The Hot Wheels Video Racers ship this month and carry a suggested retail of $60.

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