Martha Stewart’s Omnimedia now includes photography, thanks to a partnership with Kodak.
Under the multiyear exclusive deal, Martha Stewart Living Omnimedia will develop a line of Martha Stewart-branded photo products sold through Kodak’s EasyShare Gallery Web site.
The new Martha Stewart products will debut in September and consist of holiday-themed cards, calendars, hang tags and photo books. Additional products and new categories will go online at the end of the year and into 2007.
Eventually, Stewart will design photo-oriented products for holidays, social occations and the “emerging” photo categories of food and gardening.