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Margin Makers: Echo

The redesigned version of the e-tailer’s first voice-controlled smart speaker features a more compact design and a choice of six colors and finishes: charcoal, sandstone, heather gray, oak veneer, walnut veneer, and silver. The speaker has been rebuilt to now include a dedicated tweeter, 2.5-inch downfiring woofer and Dolby processing. It also has updated far-field technology for improved wake word processing, beamforming technology, and enhanced field noise cancelation. Suggested retail is $99.99.

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