Majap Briefs


Whirlpool Intros Four-Door Fridge

BENTON HARBOR, MICH. – Whirlpool’s latest four-door fridge is a 28-cubic-foot colossus that provides plenty of flexible storage space. Features include a true refrigerated draw with temperature controls; a triple crisper system with automatic humidity controls and full-drawer visibility; and a three-tier freezer for easy organizing. “We aim to eliminate frequent trips to the grocery … by offering space to stock up on bulk items,” said Eric DeJong, Whirlpool refrigeration brand manager. The fridge is available in black, white, ice and stainless designs and carries a suggested opening price point of $3,299.

Almo, Gerhard’s Co-Sponsor Philly Food Fest

PHILADELPHIA — National appliance and CE distributor Almo co-sponsored a hometown food festival here last week with Gerhard’s Appliance, a local dealer customer. The two joined a roster of sponsors for Philadelphia Taste, an annual food, wine and spirits festival that was held at the Valley Forge Casino Resort. Almo and Gerhard’s co-sponsorship included featured products from premium majap makers Liebherr and Capital.

Starpower’s Ed Kellum Opens New Showroom

DALLAS – Ed Kellum & Son, the super-premium majap dealer acquired two years ago by Starpower, formally opened the doors to its recently relocated showroom last week. The new Highland Park store integrates luxury appliances with state-of- the-art A/V, and features live kitchens and interactive home vignettes. Kellum relocated earlier this year to a former Modia location, the third move in its 64-year history, and also maintains a presence in Starpower’s newly remodeled flagship store in North Dallas. The 2011 acquisition provided Starpower an entrée into the high-margin luxury majap category.


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