Majap Briefs

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November Majap Shipments Soar 18%

WASHINGTON – Factory shipments of major appliances rocketed 18.1 percent in November to nearly 5 million units as retailers loaded up for Thanksgiving/Black Friday weekend sales events and the unofficial start of the holiday selling season.

According to the latest monthly data compiled by the Association of Home Appliance Manufacturers (AHAM), every product classification showed an increase, with the majority up by the double digits. Leading the charge among the core categories: gas cooktops, ahead 36.2 percent year over year, while majap mainstays washers and refrigerators were up 22 percent and 16 percent, respectively.

The so-called “AHAM 6,” an amalgam of washer, dryer, dishwasher, refrigerator, freezer, range and oven shipments, rose 21.4 percent, and year-to-date shipments increased to 9.7 percent thanks to the November spike.

Electrolux, Whirlpool Expand U.S. Operations

NEW YORK – Whirlpool and Electrolux, the Nos. 1 and 2 majap makers worldwide, are adding to their U.S. infrastructure. For Electrolux, that means an $85 million expansion of its Charlotte, N.C. headquarters, the second in three years, which will add 810 R&D, marketing, design, engineering, supply chain, finance, IT and senior management jobs by the end of 2017.

For Whirlpool, the expansion entails moving production of its commercial front-load washers from Mexico to its facility in Clyde, Ohio, and creating upwards of 100 new jobs to support it. Whirlpool describes the plant as the largest washing machine factory in the world, and produces all of its domestic residential washers there.

Viking Develops Shopping App

GREENWOOD, MISS. — Viking Range has developed and released a free iOS app to help consumers choose the correct appliances for their kitchens. The app, available on iTunes, gives shoppers access to a Viking image gallery that contains models, colors, pricing and available styles, and can be used in a Viking showroom to retrieve information via a built-in QR code reader. After perusing the photos, consumers can use the information to piece together their own Viking kitchen, the company said.


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