Chicago - Apple reseller MacMall has opened its first retail store outside of its Southern California base.
The company will hold a formal grand-opening event for the new Chicago location on March 31.
MacMall, a subsidiary of PC Mall, operates stores in Torrance, Santa Monica and Huntington Beach, Calif., but sells primarily through its 17-year-old e-commerce site MacMall.com.
Grand-opening events will include drawings for more than $7,000 in tech products, including a MacBook Air notebook, Apple TVs and iPods, and a separate $7,000 drawing for businesses.
"We are excited to enter the Chicago market with our broad offering of leading-edge technology products and on-site repair services," said MacMall president Dan DeVries. "Customers will find that we offer a wider selection and better prices than many of the competitors in our space."
MacMall stores carry a wide selection of Mac- and PC-based products and premium CE by such brands as Hewlett-Packard, Adobe, Samsung, Sony, Epson, Brother, Logitech and Targus. The stores also provide Apple-authorized in-house service, free seminars and on-site repairs.
Parent company PC Mall is a $1.5 billion value-added direct marketer of technology products, services and solutions to small- and medium-sized businesses, mid-market and enterprise customers, government and educational institutions, and consumers. PC Mall brands include PC Mall, PC Mall Gov, Sarcom, MacMall, Abreon, NSPI, eCost and OnSale.