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Loewe, SonicBlue End U.S. TV Agreement

Santa Clara, Calif. — SonicBlue and Loewe agreed to end their U.S. TV marketing and distribution agreement.

The German manufacturer of high-end TVs will begin to market its products in the U.S. under a wholly owned U.S. subsidiary, effective January 1, 2002.

Sensory Science originally negotiated a three-year marketing and distribution agreement for Loewe products, before SonicBlue acquired that company earlier this year. The agreement expires at the end of this year.

Loewe said that starting a U.S. sales organization was the best way to ensure future sales growth and to build the Loewe brand in the United States. SonicBlue, meanwhile, is focused on building its own brand name with a range of digital products it has added to its portfolio through a spate of recent CE company acquisitions. Loewe, based in Kornach, Bavaria, has not yet selected a site for its U.S. sales headquarters.