Irvine, Calif. - Cisco's Linksys brand is entering the back-to-school selling season fray in earnest for the first time.
This week the company kicks off a promotion centered on its Valet by Cisco routers. Unlike past years when the company simply offered a price break to customers, this time Linksys will try and sell a complete story to customers as to the benefits of wireless home networks for high school and younger students.
The promotion features $10 and $20 off Valet routers. These will be offered at various times through different retailers, the company said.
The pitch centers on parental control. The laptops being purchased for the upcoming school year will allow children to use their new computers in the privacy of their bedrooms and away from parental oversight for the first time. So Linksys wants parents to know they can still control Internet access and monitor their child's activity via the Valet's built-in parental control software, the company said.
"This is the first time we really have a story to tell parents," said Karen Sohl, Cisco's communications manager.
The company will explain the benefits of the Valet for back-to-school customers through POP material and in-store demonstrations.
The theory is if parents are upgrading their home's computer capability they should also take their home network to the next level, she said.