Linder's Planning Major Expansion - Twice

Linder's Planning Major Expansion

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Rancho Cucamonga, Calif. - Linder's Furniture, the Southern California home furnishings and consumer electronics chain, will open its first superstore on Feb. 1 as part of a major expansion this year.

The 50,000-square-foot showroom, located here in a former Wickes Furniture site, represents a new direction for the company, which plans to focus on the superstore format.

Linder's seven current showrooms range in size from 25,000 square feet to 50,000 square feet. The Garden Grove, Calif.-based company also maintains two outlet centers.

According to board director Tom Campbell, the expansion reflects management's confidence in a strengthening U.S. and Southern California economy. "We feel good about the economy and the industry," he told TWICE. "The economy is turning around, and it's the right time and the right place to pick up some real estate."

Campbell said CE will continue to play a major part in the company's presentation and product assortment, where it presently represents more than 10 percent of the sales mix. "Furniture is a good vehicle for screens," he noted.

The Home Entertainment Source member currently carries lines by LG, Mitsubishi, Panasonic and Yamaha. Campbell added that Linder's CE sales were up last year, led by its LG business which rose 60 percent in 2009.

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