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Linder’s Bows Mitsubishi 3D At Store Debut

Mitsubishi held the retail launch of its
3D TVs at a Linder’s Furniture superstore
here, last Thursday.

As part of the kickoff promotion,
the partners offered a 3D package
with every purchase of a 3D-ready,
Mitsubishi DLPTV.
The limi ted-
time complimentary
valued at $500,
included a Sony
PlayStation3 console,
3D software,
a copy of “Avatar:
The Game,” and a
pair of XpanD active
3D glasses.

Linder’s offered
the Mitsubishi
TVs at a starting
price of $1,899 for
the 60-inch model
and $4,999 for an
82-inch unit.

Mitsubishi marketing VP Frank
DeMartin said the company’s mobile
showroom trailer was also on
hand for the festivities, which included
a Linder’s-sponsored drawing for
a free 82-inch TV and 3D package.

“This 3D experience is a winner,”
said Linder’s corporate director Tom
Campbell. “It’s good for the industry,
good for the economy, good for
the country and good for the customer.”

Campbell added that Linder’s is
the fi rst authorized retailer to carry
XpanD’s line of 3D glasses.

The launch event followed the rollout
of in-store 3D demos at each of
Sony’s 42 Sony Style retail stores,
which are taking pre-orders, and at
special Sony 3D Experience locations.
Best Buy will begin selling Panasonic
3D home-theater systems this
Friday through its Magnolia Home
Theater shops.