– LightSquared tapped Brightstar, the cellular distributor and logistics
provider, as its
services provider to help LightSquared resellers bring 4G LTE handsets and data
devices to market when LightSquared’s network is built.
Because “many of LightSquared’s
partners are entering the wireless market for the first time,” LightSquared
said, “they can harness Brightstar’s services to achieve greater efficiencies
as they launch new products and services and tap into new market segments.”
Brightstar services include product development, inventory management, device
fulfillment, demand forecasting and local market intelligence.
Said Brightstar chairman/CEO
Marcelo Claure, “We can ease the challenges experienced by companies that are
new entrants to the wireless market by guiding them through product
forecasting, distribution and activation.” He said the “LightSquared business
model is a perfect fit for the comprehensive services delivered by Brightstar.”