Tempe, Ariz. - Rockford Corp. launched its first new
autosound products in several years with the rollout of 23 new amplifiers, speakers and subwoofers.
"While Lightning Audio has been currently selling products over the past several years, we had essentially stopped any new product development," marketing director d David Slepak told TWICE. "The new LA line is new from the ground up and has been crafted to address consumers who are looking for a value-packed product, high-end looks and fantastic performance.
The lineup, shipping early this month worldwide, will be sold through authorized Lightning dealers, some of whom also sell the company's Rockford-Fosgate brand.
Ten amplifiers start at a retail price of $149.99, with seven coaxial and component speakers starting at $49.99, four 10- and 12-inch subwoofers starting at $79.95, and two loaded enclosures starting at $199.95. Lightning also plans a five-channel amp.
The amplifiers feature MOSFET designs in a new unibody design. Loudspeakers are wrapped in cast baskets in what the company said is "unique for a product in this price category." The subs' "vortex style" cones contribute to "extreme rigidity and stiffness," the company said.
The products are "poised not only to address standard sized vehicles but [are] also ideal for the new breed of smaller cars that are now mainstream," added Jason Dunn, product development manager.