Charlotte, N.C. - LG Electronics' marketing VP John Weinstock will assume that role for Electrolux effective Aug. 22.
In his new marketing VP post, Weinstock will oversee brand management, consumer insight-led innovation and integrated trade and consumer marketing campaigns for Electrolux Major Appliances, North America.
He will report operationally to division president/CEO Jack Truong, and functionally to Mary Kay Kopf, the parent company's global chief marketing officer.
"John's track record in strategic brand development and growth will help take Electrolux Major Appliances to the next level in North America," said Truong. "As we seek to further our position in the ultra-competitive appliance industry through our best-selling Electrolux and Frigidaire brands, his expertise in marketing will be an asset."
Weinstock, who was named a "Marketer of the Year" in 2008 by Brandweek, has spent nearly 20 years in the consumer durables and packaged goods industries, including the past four as LG's marketing VP, home appliances and home entertainment.
Before that he developed and implemented marketing strategies for Johnson & Johnson, where he managed brands such as Johnson's Baby and Band-Aid. He also served internationally for the company.
Weinstein will relocate to Electrolux's new headquarters complex in Charlotte, N.C.