has been named 2012 Energy Star Partner of the Year by the U.S.
Environmental Protection Agency (EPA), the company said Wednesday.
LG is being recognized for its contributions to reducing
greenhouse gas emissions by manufacturing energy-efficient products and helping
to educate consumers about those products.
LG Electronics said it increased its U.S. sales of products that
earn the Energy Star label by nearly 30 percent in 2011. LG is scheduled to
receive an award for the achievement in Washington D.C. on March 15, marking
the 20th anniversary of the Energy Star program.
“As we celebrate the 20th anniversary of the Energy Star program,
EPA is proud to recognize LG Electronics with the 2012 Energy Star Partner of
the Year-Product Manufacturer Award,” said EPA Administrator Lisa P. Jackson.
“LG and all our Energy Star award winners truly demonstrate how the leadership
and commitment from EPA’s partners has made a difference in the lives of
Americans since 1992 saving them billions of dollars in energy costs and
improving the health of our families, the planet and our future.”
LG’s efforts in support of Energy Star included creative programs
designed to change consumer behaviors, activities driving increased sales of
qualified products, enhanced employee and sales training and technology
“LG enacted a company-wide effort to put environmental
stewardship into the core of its business principles,” said Wayne Park,
president and CEO of LG Electronics USA. “We are dedicated to achieving Energy
Star ratings on more products, further increasing sales of Energy Star
products, continuing to expand sales training and employee engagement programs,
and aggressively promoting the benefits of the Energy Star brand to consumers.”
LG also conducted public education and community outreach
campaigns, to help consumers make informed choices about their electronics and
appliance purchases. The company said
the efforts helped generate billions of impressions through co-marketing and
cooperative promotions to support the Energy Star message.
Efforts included reaching millions of consumers with onsite
Energy Star promotions in conjunction with LG’s corporate partnership with the
NCAA and community outreach programs like the multi-city LG-Good Housekeeping Greener
Living Tour, which promoted Energy Star products and the “Change the World,
Start with Energy Star” pledge.
Along with Keep America Beautiful and Waste Management, LG
collected more than 10 million pounds of unused and unwanted electronics
products for recycling in 2011.
LG also fully embraced the new, rigorous guidelines set by the Energy
Star Most Efficient program, designed to advance energy efficiency by awarding
the designation to the top 5 percent of products in specific categories.
Fifteen LG home electronics and appliance products earned this coveted
designation in 2011, more than any other manufacturer, LG said.
The 2012 Partner of the Year Awards are given to manufacturers
and retailers that successfully promote and deliver Energy Star-qualified
products, saving consumers money and reducing greenhouse gas emissions.
LG and other honorees were selected from about 20,000
organizations that participate in the Energy Star program.