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LG, Viking Forge Appliance Alliance

Las Vegas – LG Electronics and Viking Range Corp. will share
distribution, sourcing, product development and service functions under an
expansive alliance announced at this week’s International Builders’ Show, here.

As part of the strategic pact, LG’s premium majap line will be
offered to Viking’s U.S. distributors, while LG will help Viking expand international
distribution of its super-premium, commercial-look products, particularly
within the Asia/Pacific markets.

 LG will continue to ship
its current network of national and regional appliance dealers, and described
Viking’s distributor network as a specialized channel that will compliment its
existing strategy. Viking distributors could begin carrying LG appliances by
the second quarter.

“This alliance will leverage the respective brand, technology, marketing
and distribution strengths of LG and Viking, enabling us both to satisfy a broader
range of consumer needs,” said LG Electronics USA president James Shad.

Added Viking CEO Fred Carl, Jr., “Teaming with LG will give our
loyal distributors new growth opportunities while allowing Viking to work with
one of the strongest global brands and technology leaders in home appliances.
We look forward to this mutually beneficial relationship, including future
opportunities for product development collaboration.”