Seoul, South Korea — LG Electronics revealed a new global corporate brand identity strategy tied to the theme, “It’s All Possible.”
LG said the global communications and branding strategy will play up the many changes afoot in technology and consumer behavior while the new theme conveys “LG’s consumer focused goals to inspire, empower and make consumers smile.”
The theme is said to “consolidate LG’s brand affinity, which has become increasingly important” in the competitive global marketplace.
LG will stress its mission to “delight customers with its unique, consumer-centric products” inspired by actual consumers, to create value-added solutions that enhance everyday life.
The new campaign will complement LG’s famous “Life’s Good identity,” by positioning it “as a singular global voice to offer a consistent brand experience across all customer touch points including TV, print, outdoor and digital media.”
The theme, which debuts Thursday, will appear in a video displayed on LG’s electronic billboard in New York’s Times Square, and at its website LG.com.
From there, the theme will be made highly visible through online and print advertising, in-store marketing and at new product launch events, including the highly anticipated LG G2 smartphone on Aug. 7.
“Our new brand identity and communications campaign will encourage audiences to see LG as a force for positive change, not only a manufacturer,” stated Ki-wan Kim, LG global marketing officer executive VP. “In order to create value-added solutions which bring greater convenience and enjoyment to everyday life, LG draws its inspiration from real consumers around the world. ‘It’s All Possible’ will serve to reinforce our strong reputation as a people-centric company that can make customers smile.”