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LG To Star At 60th Emmy Awards

Los Angeles — LG Electronics will share the spotlight with the Hollywood stars during the 60th Primetime Emmy Awards this Sunday.

LG Electronics is the Official HDTV of the 60th Primetime Emmy Awards telecast, airing live from the Nokia Theatre, here, Sunday (8 p.m. to 11 p.m., ET/PT) on the ABC Television Network.

The Academy of Television Arts & Sciences also is honoring LG Electronics’ president/chief technology officer Dr. Woo Paik with the academy’s highest individual technical honor, a lifetime achievement Emmy Award, the company said.

During Sunday’s telecast, dozens of LG plasma and LCD HDTVs will be all over the Nokia Theater.

LG 60-inch plasma screens will be flanking the futuristic stage and serving as teleprompters for the hosts and presenters, while 50-inch and 42-inch LG plasmas will be used throughout the production. LG 37- and 19-inch LCD HDTVs will be deployed in key backstage production locations.

Leading up to this weekend’s Primetime Emmy festivities, the Academy honored Dr. Paik as the “Father of Digital TV” during the 2008 Primetime Emmy Engineering Awards ceremony last month in Los Angeles. Dr. Paik received the 2008 Charles F. Jenkins Lifetime Achievement Emmy.

The Academy cited Dr. Paik’s many contributions to television, particularly his leadership in the development of digital compression technology for digital TV broadcasting, and his role in the development of the standard for distribution of scrambled cable channels over satellite.