New York -
said Thursday it is leveraging its CE recycling experience and taking an eco-leadership position as the exclusive CE sponsor of the 2011 Great American Cleanup, a national green volunteerism program organized by Keep America Beautiful.
"In 2010, volunteers across the country recycled 7.2 million pounds of consumer electronics during the Great American Cleanup, and we expect that figure to be topped in 2011," said Wayne Park, LGE USA president and CEO
As part of the Great American Cleanup, which runs through May 31, Park addressed a crowd of volunteers in New York City's Times Square to stress the importance of replacing old electronics and appliances with Energy Star qualified products.
He said the LG Electronics Recycling Program was designed to offer consumers a convenient and responsible way to dispose of used, unwanted, obsolete or damaged consumer electronics products.
In 2010, LG recycled more than 8 million pounds of home electronic products in the United States, free of charge to consumers, the company said.
"After recycling their old products, consumers can save energy by upgrading to Energy Star qualified products," Park said, encouraging consumers to join LG in taking the "Change the World, Start with Energy Star" pledge and save energy by recycling old products.
U.S. consumers' purchases of LG Energy Star qualified products in 2010 will save about $650 million in utility costs and will reduce greenhouse gas emissions by nearly 4 billion pounds over the lifetime of these products, the company said.
The Keep America Beautiful campaign is expected to rally 1,200 participating organizations and 3.5 million volunteers to keep U.S. neighborhoods clean and green.
The 2011 theme, "Green Starts Here," is a rallying call that encourages civic leaders and volunteer groups to begin creating more sustainable communities through their efforts as volunteers, and through their daily choices and actions.
It also reflects Keep America Beautiful's long legacy of waste reduction, recycling, beautification and community greening activities, LG said.
Last year, nearly 4 million volunteers in 33,700 communities took part in the Great American Cleanup, collecting 76 million pounds of litter and debris.
LG's Park said its involvement in Keep America Beautiful's Great American Cleanup supports its sustainability initiatives that include recycling, energy conservation, responsible product designs, renewable energy and reducing hazardous substances and greenhouse gas emissions.
He presented a donation to the "Keep New York City Beautiful Coalition."
"Life's good when you live green," he said.