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LG Mobile Extends Concert Promotion

San Diego – LG Mobile is extending its partnership with
House of Blues Entertainment as
part of its LG
Ones to Watch promotion
campaign, which features concerts by
emerging artists in small venues in major cities.

the concerts, consumers get the chance to receive hands-on demonstrations by brand ambassadors who provide tips on using LG’s smartphones.

acts have been lined up for the second phase of the campaign, which began in
May. The acts include STS9,
Motion City Soundtrack, Matt Nathanson, Never Shout Never, Plain White T’s and
representing hip
hop, R&B, pop, rock and rap.

products will include the 3D LG Thrill 4G, operating on the AT&T network, and the LG Esteem, operating on the MetroPCS
network. Both are Android smartphones.

concerts will be held in such cities as New York City, Las Vegas, Chicago and
Atlanta in such venues
as The
Fillmore, the Wiltern, and House of Blues.

As part of phase two, the campaign will support LG’s EcoMobilization recycling
initiative. Concert attendees
at designated STS9 shows are asked to bring used mobile phones and handheld
devices for on-site recycling donations. For each eligible device recycled, LG
Mobile donates $2 to Rock
Against Cancer, a non-profit
organization that helps
cancer patients with music therapy.

Through the LG Text-2-Win contest,
exclusive codes are distributed to audiences for opportunities to instantly win
prizes, including artist merchandise.
In addition,
exclusive coupons to receive discounts on featured LG products will be
distributed at select concerts.

as part of the program, LG has turned on the LG Ones To Watch micro site for consumers who want to read more about
the program’s
featured artists, watch
videos, purchase official artist merchandise, and get additional information
about the LG Ones to Watch program, including the
full concert schedule.