San Diego - LG Mobile is extending its partnership with House of Blues Entertainment as part of its LG Ones to Watch promotion campaign, which features concerts by emerging artists in small venues in major cities.
Before the concerts, consumers get the chance to receive hands-on demonstrations by brand ambassadors who provide tips on using LG's smartphones.
Six acts have been lined up for the second phase of the campaign, which began in May. The acts include STS9, Motion City Soundtrack, Matt Nathanson, Never Shout Never, Plain White T's and Chromeo, representing hip hop, R&B, pop, rock and rap.
Featured products will include the 3D LG Thrill 4G, operating on the AT&T network, and the LG Esteem, operating on the MetroPCS network. Both are Android smartphones.
The concerts will be held in such cities as New York City, Las Vegas, Chicago and Atlanta in such venues as The Fillmore, the Wiltern, and House of Blues.
As part of phase two, the campaign will support LG's EcoMobilization recycling initiative. Concert attendees at designated STS9 shows are asked to bring used mobile phones and handheld devices for on-site recycling donations. For each eligible device recycled, LG Mobile donates $2 to Rock Against Cancer, a non-profit organization that helps young cancer patients with music therapy.
Through the LG Text-2-Win contest, exclusive codes are distributed to audiences for opportunities to instantly win prizes, including artist merchandise. In addition, exclusive coupons to receive discounts on featured LG products will be distributed at select concerts.
Also as part of the program, LG has turned on the LG Ones To Watch micro site for consumers who want to read more about the program's featured artists, watch videos, purchase official artist merchandise, and get additional information about the LG Ones to Watch program, including the full concert schedule.