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LG Hires Sony Vet Vandenbree

Jay Vandenbree, long-time Sony Electronics executive, is joining LG Electronics USA in the newly created position of go-to-market operations senior VP, reporting to Teddy Hwang, president of LG Electronics USA.

Vandenbree will be responsible for key sales support activities, including product management, pricing, promotion, channel merchandising and market analysis for LG’s home entertainment and home appliance businesses in the United States, LG said.

This new role, which enhances

key back-room operations, will “further strengthen our core sales and marketing efforts, providing focused leadership across all sales and marketing disciplines as we continue to grow,” Hwang said in a prepared statement.

LG Electronics USA sales president John Herrington will continue his external focus, and will build organizational capabilities to support new and existing customer relationships, the company said.

Marketing senior VP Peter Reiner will continue his consumer and brand focus, concentrating on building one LG brand across all product lines in North America, while Kevin Holian, supply chain VP, will focus on delivering the right products on time to customers.

“Jay’s broad experience in critical sales operations will help lay the foundation for success as LG continues to set aggressive growth goals for 2010 and beyond,” said Hwang. “Jay’s track record of success that has required vision, strategy and leadership, complementing our existing talented executive team, will play an important role in our transformation to a high-performance organization.”

Vandenbree left Sony in April after a 23-year career there where he held key sales operations positions, most recently president of consumer sales since 2006. He was responsible for Sony’s U.S. consumer sales strategy with retail partners and direct businesses.