New York - LG Electronics is teaming up with Tribeca Flashpoint Media Arts Academy to help the school produce 3D content.
LG is supplying the media arts college with the physical and financial resources to further develop its 3D capability.
The end results of the collaboration are two 3D short films that will debut at the Tribeca Film Festival in New York on April 20. The films are on the famous high-wire act The Flying Wallendas.
"As we continue to bring 3D technology into the mainstream, our goal is to make it more accessible to filmmakers and consumers alike," said Peter Reiner, marketing senior VP, LG Electronics USA. "LG is proud to partner with Tribeca Flashpoint Academy to help tomorrow's filmmakers hone their 3D skills, and in turn to help satisfy the growing desire for 3D content for consumers to enjoy.
LG is also the official HDTV sponsor of the 2011 Tribeca Film Festival and has installed 50 LG Cinema 3D HDTVs and Blu-ray players in movie theaters and other locations hosting the festival.