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LG Gets Film Students Thinking In 3D

NEW YORK – Continuing to generate buzz over its Cinema 3D
passive-glasses-based 3D LCD TVs,


hooked up with the Flashpoint Media Arts Academy here Thursday
night to preview a number of student 3D short films on the new sets during the

Tribeca Film Festival


Flashpoint students and faculty developed content supported by LG
to demonstrate how future filmmakers can make an impact using 3D technology.

 LG hoped that the debut of
the young filmmakers’ 3D content would encourage additional involvement in the
creation of 3D media and help to build the industry’s collective 3D content

 The Tribeca Flashpoint
students and faculty developed the content as part of and LG-sponsored program
to help give budding filmmakers experience with the new medium.

The short features included: “The Flying Wallendas Highwire
Family,” which leverages 3D images with the excitement and tension inherent of
a live high wire performance.

 “The Universe of 3D,” was
an animated short offering a fun and interactive take on the LG logo,
demonstrating how a 2D image can be transformed into a compelling visual

“Our students and faculty are very pleased to have the rare
opportunity to work with the latest in digital film and 3D technology,” stated
Howard Tullman, Tribeca Flashpoint Media Arts Academy CEO. “This experience
will give them an edge as they begin their careers outside of the classroom.”

Jon Patricof, Tribeca Enterprises COO stated: “For those of us in
the film industry, it’s exciting to see young filmmakers break ground with
emerging media like 3D. LG’s relationship with Tribeca Flashpoint Media Arts
Academy has given these students an opportunity to learn more about a rapidly
growing technology in their field, and we’re very happy with their work that is
being shared with the broader film community at the Tribeca Film Festival.”

LG said that longer-term, it is hoped that the alliance will
benefit consumers with additional 3D content that can be watched at home.

The new LG Cinema 3D HDTVs used to present the films are in
stores now and offer a more affordable 3D alternative to active-shutter 3D TV
sets. LG said the passive-glasses approach (called film patterned retarder
technology) also provides brighter images with less discomfort than some
systems based on pricier active-shutter glasses. However, the technology also
produces 3D images at lower resolution levels than most active-shutter

The passive-glasses system is similar to 3D technology employed
in movie theatres.

Additionally, because the glasses do not need to sync with an
emitter, viewers can watch from more angles in the room. Their lower cost also
makes it easier to buy additional pairs to host parties to watch 3D movies or
sporting events.

Attendees can see the Cinema 3D LCD TV home theatre technology on
display at various Festival venues including Chelsea Clearview Cinemas and AMC
Lowes Village 7.

“We hope that our alliance with Tribeca and the Tribeca Flashpoint
Academy will inspire more young filmmakers to create 3D content for consumers
to enjoy,” said John Weinstock, Vice President of Marketing for LG.  “The 3D films created by these students
capture the exciting possibilities of the 3D experience, so it’s only fitting
that their debut is on the next-generation 3D TV, LG Cinema 3D.”

LG Electronics is the official HDTV sponsor of the 2011 Tribeca
Film Festival, where it has installed more than 50 LG Cinema 3D HDTVs and a
host of Blu-ray disc players in movie theaters, box offices and special event
locations throughout lower Manhattan during the 12-day festival, which wraps up
this weekend.