Los Angeles - LG Mobile will promote the launch of its 3D-equipped LG Thrill 4G smartphone with the sponsorship of a 3D gaming tournament at the Hollywood & Highland Center on Sept. 30.
The tournament, sponsored in conjunction with game publisher Gameloft, invites teams of professional gamers and consumers to compete in playing Gameloft's Near Orbit Vanguard Alliance 3D game on the LG Thrill. After preliminary rounds, top scorers will compete to win more than $10,000 worth of LG products.
LG used Facebook to invite gamers to compete in the 3D gaming tournament.
Promotion of the Thrill began in late-June during the 3D Entertainment Summit in New York City with a keynote speech by marketing VP Tim O'Brien. LG followed up with what it called the world's first 3D user-generated concert with Jane's Addiction. More than 100 ticket-holders captured 3D video of the event using LG Thrill 4G devices. The footage was edited into a 60-minute documentary that is currently available on the LG Thrill YouTube 3D channel,
The LG Thrill 4G, available through AT&T at $99, is promoted as the only smartphone in the U.S. to feature a 1GHz dual-core, dual-channel, dual-memory processor. The handset captures video in 720p 3D and still images in 3D for display on its touchscreen without the need for 3D glasses. It also plays 3D games.