LG ‘Cleaning Up' Broadway

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New York - LG Electronics will outfit all 45 Broadway theaters with new energy-efficient laundry pairs to help The Great White Way reduce electricity and water usage.

The washers and dryers were pledged last night at the 64th Annual Tony Awards, where LG served as the premier sponsor of the show's celebrity gift lounge backstage at Radio City Music Hall. A laundry pair was donated to a theater each time a luminary stopped by. Guests included Scarlett Johansson, Viola Davis, Helen Mirren, Sean Hayes, Nathan Lane, Raquel Welch, Kristen Chenoweth and the band Green Day.

 "When you think of Broadway, you probably don't think of laundry," said Susan Sampliner, co-chair of the Broadway Green Alliance (BGA), which has helped implement a host of greener practices over the past two years, including major recycling programs, switching to more eco-friendly cleaning products, and converting marquee and outside lighting to more efficient LED or CFL bulbs. "But the reality is that the theater community generates thousands of pounds of laundry a week, which results in a huge expenditure of water and energy. By partnering with LG to replace theaters' older laundry pairs with new ultra-efficient washers and dryers, we will be able to drastically reduce our energy and water consumption."

BGA estimates that a Broadway theater on average does six loads or 54 pounds of laundry each day. By replacing traditional top-load washers with LG's new energy-efficient models, it is estimated that the theaters can save 146,000 kilowatt-hours of electricity and 1.5 million gallons of water annually, for a total savings of $23,000 a year - enough to light all of the marquees on Broadway for three months.

Stars were also encouraged to "air their dirty laundry" by autographing a t-shirt made of recycled bottles and sharing juicy tidbits of Hollywood gossip. Members of Green Day revealed that drummer Tre Cool has the dirtiest laundry in the band, while Justin Bartha said Zach Galifianakis took the title on the set of "The Hangover." Other participants included Antonio Banderas, Melanie Griffith, Mark Sanchez, Jamie-Lynn Sigler, Ricky Martin, Matthew Morrison, Paula Abdul, Chris Noth and David Hyde Pierce.

LG's front-load washers with direct-drive motors feature six-motion technology that allows the drum to tailor each load with a combination of motions including rolling, stepping, swinging, scrubbing, filtration and tumbling. The motions also allow for cold water usage, which provides the cleaning performance of warm water while using up to 51 percent less energy.

Like all its washers, the new models are Energy-Star rated and use up to 40 percent less water than conventional top-load machines, LG said.


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