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LG Changing Names Of Two Smartphone Series

Seoul, South Korea — LG Electronics is changing the name of its premium series of smartphones to the G series, and the first phone in the series will be the G2, the company announced.

“Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been introduced will continue unchanged,” the company said.

LG previously called its premium series the Optimus series and offered multiple models in that series, including the Optimus G Pro and F5.

LG didn’t disclose details or availability of the G2.

In another name change, the company will rebrand smartphones with a 4:3 display as Vu. A current 4:3 model was called the Optimus Vu.

Each series will continue to highlight “a different facet of the company’s product expertise,” LG said.

“Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience,” said Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company.