LAS VEGAS —
LG Electronics is making one of the boldest 3D TVstatements of any company at the 2011 International CES 2011 by introducing flat-panel 3DTVs from two technology approaches — those using active-shutter glasses and those using a polarized “passive” glasses system.
In all, LG will offer 11 series of 3D-capable sets at booth 8205 during CES, and will introduce Cinema 3D (passive glasses) sets in three series of LCD TVs, and will call the active-shutter 3D technology in remaining 3D models, Dynamic 3D.
LG is positioning its Cinema 3D models as a stepup technology to active shutter Dynamic 3D, and has elected to promote the capability as a feature of an HDTV set rather than a new TV system, said Jay Vandenbree, LG Electronics U.S. home entertainment business unit head.
The 2011 LCD TV line begins with a range of budget- series models designed for what LG calls “the basic TV watcher.”
The assortment opens with a CCFL backlit models with 720p resolution.
The step-up 450 series includes the 32- and 37- inch screen sizes with FullHD 1080p resolution, all including a suite of core feature technologies including Clear Voice sound enhancement and Picture Wizard controls.
LG has moved its smaller screen size products to LED edge lighting this year in the thin-cabinet 2500 series. These models offer 720p resolution and include the 22-, 26- and 32-inch screen sizes.
The 3500 series steps to FullHD 1080p models with LED edge lighting, and core feature sets, in the 32-, 37- and 42-inch screen sizes.
The 530 and 550 series are CCFL backlit sets that add different design styles, and LG’s new Smart TV platform, which provides access to streaming video services and other partners plus access to the new LG apps store.
The apps store will feature more than 200 apps at launch providing a range of entertainment options. All of LG’s connected LCD sets this year include a Wi-Fi dongle in the box to simplify linking to Wi-Fi networks.
The 3700 series offers LED backlight, 1080p/60Hz resolution, and the LG Smart TV platform with apps store access. The 5400 and 5500 series add a special Smart TV remote to the package.
The LW5600 series is LG’s first Cinema 3D technology models using less-expensive polarized glasses and LED edge lighting.
The passive technology allows the use of 120Hz frame rates instead of the 240Hz required by activeshutter Dynamic 3D models, the company explained.
The LW5600 and LW5700 Cinema 3D series models feature 1080p/120Hz panels and the Smart TV platform, and include the 42-, 47- and 55-inch screen sizes.
The LW6500 Cinema 3D series offers 1080p resolution and 240Hz frame rate technology. Screen sizes include 47-, 55- and 65 inches.
LG steps from there into the Nano Technology models with full array LED backlighting, and active-shutter Dynamic 3D technology. This year’s glasses switch from IR to RF linking to avoid dropouts.
The LW7700 features 1080p resolution and 240Hz frame rates, and Dynamic 3D. The top-of-the-line LW9500 steps to 480Hz and a new premium design style.
In plasma TV, LG will introduce Energy Star compliance in 10 SKUs across five model series, up from 8 non-Energy Star SKUs in 2010.LG is also planning to add “a special” 72-inch model using full-array IOL LED backlighting technology.
All 3D plasma models will use LG’s Dynamic 3D technology, because plasma’s brightness level was too dark for passive glasses.
The NetCast IPTV platform from 2010 has been expanded to more PDP models this year, while only the top-end plasma series will include the new Smart TV platform with Apps capability, Tim Alessi, LG product marketing director, said.
At the entry end, LG will carry two 2D 720p plasma models in 2011 in the 42- and 50-inch screen sizes as part of the PK450 series, which like all PDP models, adds slimmer bezel designs than a year ago.
Alessi said 720p models represented about 65 percent of all PDP sales in 2010.
The line steps up to LG’s first two 720p 3D-capable plasma sets in the 42-inch 42PW350 and the 50-inch 50PW350. Both use Dynamic 3D technology and offer a more affordable entry price to 3D adoption than a year ago, Alessi said.
The PZ450 series offers basic FullHD 1080p and PZ550 series steps to basic FullHD with 3D capability and the NetCast IPTV platform. The PZ750 will include the Infinia design styling, 1080p 3D capability, NetCast IP functionality and THX certification.
The top-of-the-line PZ950 series adds most of the same features as the PZ750 models plus LG’s new Smart TV platform with access to its apps store.