LG, Best Buy To Promote 3D At NCAA Game

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Englewood Cliffs, N.J. -

LG Electronics

said Friday it is joining

Best Buy

in promoting 3DTV during the first 3D telecast of an NCAA football game, when Virginia Tech vs. Boise State from Landover, Md. Monday night.

 The Labor Day game will be produced by ESPN 3D, and fans at the stadium will be able to experience the game in 3D at the Best Buy-LG kiosks built around eight 55-inch LG Infinia LX9500 3D HDTVs on the Club Level of the stadium.

The game will be delivered to the LG screens via DirecTV.

Representatives from Best Buy will be staffing the kiosks to answer questions about the new 3D technology.

"There's nothing like experiencing a college football game live, especially when two of the top five ranked teams are playing each other. LG is adding to the experience with 3D viewing at FedExField, providing fans with 'Something Better' during the game," said Jay Vandenbree, LG Electronics USA sales senior VP. "As an NCAA corporate partner, we are proud to partner with Best Buy to showcase this first-ever 3D broadcast of an NCAA college football game."

To help promote 3D for the entire stadium audience, Best Buy and LG will also sponsor a special fan appreciation event. Between the first and second quarters, one fan will have the opportunity to toss a football to win an LG 3D home entertainment package including an LG Infinia 3D HDTV, LG 3D Blu-ray Disc player and two pairs of LG 3D glasses.

LG is an NCAA corporate partner, and the official HDTV of FedExField, where the game is being played. The venue has more than 300 LG LCD screens installed for public display.

"Thanks to LG and Best Buy, our Club Level guests will have a special experience at the game, viewing college football in 3D for the first time," said Mitch Gershman, Washington Redskins chief marketing. "This builds on our alliance with LG Electronics, which is a strong technology partner for the Redskins and FedExField."


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