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LG, Best Buy To Promote 3D At NCAA Game

Englewood Cliffs, N.J. –


said Friday it is joining


in promoting 3DTV during the first 3D telecast of an NCAA football
game, when Virginia Tech vs. Boise State from Landover, Md. Monday night.

 The Labor Day game will be
produced by ESPN 3D, and fans at the stadium will be able to experience the
game in 3D at the Best Buy-LG kiosks built around eight 55-inch LG Infinia
LX9500 3D HDTVs on the Club Level of the stadium.

The game will be delivered to the LG screens via DirecTV.

Representatives from Best Buy will be staffing the kiosks to
answer questions about the new 3D technology.

“There’s nothing like experiencing a college football game live,
especially when two of the top five ranked teams are playing each other. LG is
adding to the experience with 3D viewing at FedExField, providing fans with
‘Something Better’ during the game,” said Jay Vandenbree, LG Electronics
USA sales senior VP. “As an NCAA corporate partner, we are proud to partner
with Best Buy to showcase this first-ever 3D broadcast of an NCAA college
football game.”

To help promote 3D for the entire stadium audience, Best Buy and
LG will also sponsor a special fan appreciation event. Between the first and
second quarters, one fan will have the opportunity to toss a football to win an
LG 3D home entertainment package including an LG Infinia 3D HDTV, LG 3D Blu-ray
Disc player and two pairs of LG 3D glasses.

LG is an NCAA corporate partner, and the official HDTV of
FedExField, where the game is being played. The venue has more than 300 LG LCD
screens installed for public display.

“Thanks to LG and Best Buy, our Club Level guests will have a
special experience at the game, viewing college football in 3D for the first
time,” said Mitch Gershman, Washington Redskins chief marketing. “This builds
on our alliance with LG Electronics, which is a strong technology partner for
the Redskins and FedExField.”