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LG Announces 3D Bundle Promotions

LG formally introduced an arsenal
of 3D products it is bringing to market
to outfit its new 3D-ready Infinia

The products will be part of a 3D
bundle promotion marketed under
the callout phrase “1-2-3D,” and tied
to the purchase of either an LX9500-
series or LX6500-series 3D HD LED
backlit LCD TV and a LG 3D-ready
Blu-ray Disc player.

Consumers who purchase a 3D set
from one of the two LG series and the
3D Blu-ray Disc player will receive two
pairs of the 3D glasses, and a $100 instant-
rebate coupon for the 3D film
“IMAX Under the Sea 3D.”

The 3D sets and Blu-ray Disc player
will also include access to LG’s Net-
Cast Entertainment system featuring
streaming entertainment content
from Netflix, YouTube, Vudu and
other partners.

“While consumers are still seeking
the ultimate 2D HDTV home entertainment
experience, demand for 3D
technology is growing by the day, and
as more content becomes available in
the 3D format, this demand will continue
to increase,” stated Peter Reiner,
LG marketing senior VP.

“LG is now providing consumers
with ‘something better’ in 3D — sleek
design, entertainment and online content
options, and the extraordinary
picture and sound quality that people
have come to expect from LG.”

LG’s 3D products include the following:

• The BX580 3D Network Bluray
Disc Player ($350 suggested retail

• 55- and 47-inch LX9500-series
3D HD LED-backlit LCD TVs,
priced at $5,400 and $4,300, respectively;

• 55- and 47-inch LX6500 3D HD
LED LCD TVs priced at $3,600 and
$2,700, respectively; and

• AG-S100 3D active-shutter glasses,
priced at $180 each.

LG said it will launch its LX9500
3D LED LCD TVs this month supported
by an integrated, multifaceted
marketing campaign with broadcast
and online advertising tied to
LG’s corporate partnership with the
NCAA. The first spots under that arrangement
began airing during the
NCAA “March Madness” men’s basketball

The LX9500 TVs offer an ultrathin
panel design, full-array LED
backlighting with local dimming technology,
a 480Hz refresh rate and 2D
THX certification.

The LX6500-series sets available now
offer LED edge-lighting, thin cabinet
designs and 240Hz refresh rates.