LG Ads Take Shots At 3D Rivals

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Englewood Cliffs, N.J. . - On the heels of releasing the findings of its passive-glasses 3D consumer study, LG Electronics launched Thursday a new ad campaign taking aim at rivals Samsung and Sony.

The company ran print ads in leading newspapers, including the Wall Street Journal and USA Today, on Thursday saying: "Hey/Sony & Samsung/better stick to 2D."

Hinting at the market effort to come, LG reportedly announced on Sunday that Consumer Reports gave 76 points to its passive-glasses-based Cinema 3D TV, surpassing Sony and Samsung sets.

Following the release of the LG consumer study on Wednesday, Samsung's visual display products John Revie, marketing senior VP told TWICE that consumers, "are voting with their dollars" for Samsung's 3DTV technology, with Samsung taking better than 60 percent market share in overall 3DTV sales in the U.S. over the last 12 weeks, according to NPD Group sell-through data.


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