LG Adds First THX Certified Passive 3D LCD TV



LG Electronics USA is using CEDIA Expo 2011 to launch the first FullHD 1080p passive 3D LCD TV carrying THX 3D Display Certification.

Model 55LW9800 (shipping now at a $3,800 suggested retail) is dubbed LG’s Nano Full LED model, and features an ultra-slim (1.08 inches deep) cabinet design, full-array LED backlighting system and 55-inch screen size.

The set is based on LG’s film-pattern retarder (FPR) 3D screen technology, and is the first such set to receive both THX 2D and 3D display certification.

LG will be demonstrating the set at the THX booth during CEDIA Expo.

LG said the set passed more than 400 THX tests evaluating left- and right-eye images for color accuracy, cross-talk, viewing angles and video-processing performance.

“The milestone of being the first passive 3D HDTV to pass our rigorous testing and achieve 3D Display Certification is quite impressive,” said Kevin Wines, THX Image Technology director. “LG has created a product that meets the utmost standards for 2D and 3D picture quality, delivering movie experiences with the same stunning color and detail found in the filmmaker’s studio.”

THX provides the ultimate benchmark and performance criteria for CE manufacturers to deliver best-in-class entertainment products. THX 3D Display Certification confirms the 55LW9800 meets THX’s qualifications for having the correct gamma, luminance and color temperature, resulting in superior 3D picture quality and performance.

The set employs a thin film incorporating a full array of LEDs, giving it more uniform light distribution and detailed local dimming from over 200 addressable sectors.

This offers more uniform lighting and improved localized dimming in both 2D and 3D modes, LG said. The company’s TruMotion 480Hz refresh rate also produces a smoother and sharper image.

As part of the LG Cinema 3D series, the set can be viewed using passive (non-powered) 3D glasses, which cost less than competitive active-shutter glasses and are generally more comfortable to wear.

“The 55LW9800 provides the ultimate home-theater experience for consumers who want great picture, immersive and lifelike 3D, and best-in-class technical certification from THX,” said Jay Vandenbree, LG Electronics USA Home Entertainment products senior VP. “The display experts agree with what consumers have already said — LG Cinema 3D provides a top-notch 3D solution, hands down.”

The set also includes built-in Wi-Fi connectivity with smart features to access Internet entertainment content and file sharing with other connected devices in the home, such as PCs and tablets.

Smart TV apps available on the set include access to Amazon Instant Video, Hulu Plus and MOG, as well as video conferencing with Skype (accessories sold separately), and numerous options in the LG App store, such as the new 3D Zone.

Functions can be operated with an included gesture-based Magic Mortion Remote control.

The 55LW9800 is available in a 55- inch class size (54.6-inch measured diagonally) at a manufacturer’s suggested retail of $3,799.

LG has expanded the 2011 Cinema 3D series to include 10 models with screen sizes ranging from 47 to 65 inches.


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