Sharon, Mass. - Lenbrook America will offers its NAD and PSB home audio brands through a buying group for the first time with the announcement that it is joining the Home Technology Specialists of America (HTSA) as a vendor member.
Lenbrook America president/CEO Dean Miller said the Lenbrook brands are "very closely aligned" with HTSA's mission and membership. "If you were to look at the various buying groups and evaluate their mission, their membership and what they stand for, we would be very closely aligned with the HTSA group," Miller said.
HTSA managing director Bob Hana said the partnership will help HTSA members deliver high-performance audio options to consumers with substantial digital music libraries. "With the expansive growth of audio content via computers, the opportunity for HTSA members to educate their clients and engage with new clients interested in high-performance audio solutions is phenomenal," he said. Getting Lenbrook as a vendor member "will further enable our members to leverage the future of digital music."
At CEDIA and CES, Lenbrook
with computer connectivity and networking capabilities.
Lenbrook's HTSA announcement follows a mid-2011 distribution change in which it dropped all but two independent rep firms and begin selling the NAD and PSB brands direct to retailers for the first time after having sold exclusively through independent reps since the company's founding 20 years ago. As part of that plan,
created four regional sales manager positions, each responsible for sales of the NAD, PSB, and Tivoli brands.
The distribution plan was put in place by Miller, who joined Lenbook earlier in 2011.